Is hiring a Digital Marketing Agency worth it?
Hiring a digital marketing agency? Congratulations on your decision to move online. Digital marketing has proven to be a reliable and scalable tool for business growth. But how should you approach it? Should you hire someone to do it or should you do it yourself?
This will depend on your current circumstances. Let us look at the two options on how to hire a digital marketing agency in depth
Going it alone
The Pro
Going it alone presents numerous benefits. A big one is the money you save. When you hire someone, you have to pay them. By going it alone, your cash stays in your pocket. This can make all the difference if you are bootstrapping your business for example and you don’t have a budget for anything
The Con
There are some key problems with this approach
- A lack of time
- A lack of knowledge
Time is a precious commodity. This is more so the case if your business is service based. Often times, business owners find themselves in this bad cycle where they have to spend time to get customers, then once they get a customer/project etc, they don’t have time to do marketing activities until they service the customer. After they are done with the customer, then they have to get into the circuit all over again. Keep in mind, as they look for clients, they are not currently earning anything.
In addition to that, the learning curve is steep. Experts didn’t get there over night. They had to spend a lot of time, often years perfecting their craft.
Hiring a specialist
The Pro
The main benefit of hiring a specialist is the fact that you will save a lot of time. Time is important. Some view time as more important than money. Time to work on other areas of the business. Time to exercise, time to spend with the family. Time is sacred.
The Con
Obviously you have to spend money. And often times, you have to spend good money. Money doesn’t come easy.
So, should you go it alone?
Yes and No.
If you have prior experience with digital marketing and you are good at it, it makes no sense to hire someone to do it. As a matter of fact, you should hire people to do everything else as you focus on getting customers. However, if you don’t have the requisite skillset for digital marketing, the smart thing to do is to get a specialist to handle that. Yes, its going to be an expense, but so is electricity. Are you balking at the fact that you are going to pay electricity bills for your business? No, because you know that it is needed in the business. In the same vein, skill are needed to succeed in business, if you don’t have them, either develop them or buy them.
Plus the good thing about hiring is that you don’t need to hire someone full time. There are so many agencies like this one that specialize in freelance.
Also, a small tip, if you pay peanuts, only monkeys will work for you. Think of digital marketing as a investment, same as capital goods or leases on premises. But hiring a digital marketing agency is worth it
You can read more digital marketing tips here
