Core Web Vitals: What are they and how to improve them
Online visibility is a very crucial factor in the realm of modern marketing. How it is assessed, is by the position of your website on the topmost search results for a given query. Now, given the importance of search performance in deciding the success or failure of a website, Search Engine Optimization(SEO) has become an indispensable part of online success.
A lot of planning is required to stay abreast of latest SEO trends. It requires herculean effort to get and maintain good rankings, which are crucial in traffic acquisition, lead generation and website conversions.
Here is a secret; User experience for the most part has been the corner stone of Google’s ranking algorithms. Google’s commitment to user experience has pushed developers and web masters alike to strive to implement the elements that constitute a good user experience.
Google’s effort to remain a value provider to its users, has informed a lot of its decisions.
Core web vitals are simply an enhancement of their standards and ideology of making user experience the driving force behind page rankings.
In this article, we are going to take a rather deep dive into core web vitals and their impact on search performance. We will also take a quick glance at other factors that influence the all important rankings and how they combine together to form a unit of measuring user experience. In addition to that, we will learn how to improve these metrics to improve rankings and achieve your business goals.
Why is user experience so darn crucial?
User experience is an amalgamation of various elements decided by Google as the backbone of measuring the effectiveness of a web page in terms of click through rate and time spent on it. Thus it is the net sum of a set of user-centric indicators influencing Google’s algorithm.
A primer on SEO, it is simply a set of web best practices that are involved in making the user experience delectable enough for the bots tasked with sorting web pages according to queries.
Core Web Vitals: An explanation
Core Web Vitals is an assemblage of three key ingredients that, according to Google, are key in one, quantifying user interaction and two, helping in improving its quality.
The three factors are;
- Visual stability of webpage
Also take into consideration, interactivity in this as used in this article is the measure of time taken by a user to interact with a web page. Visual stability is the quantified measure of how much the objects on a page move on the user’s screen as the page loads.
They are quantified according to these three values.
- Largest Contentful Paint(LCP)
- First Input Delay(FID)
- Cumulative Layout Shift(CLS)
Largest Contentful Paint(LCP)
This is a measure of time in seconds between the start of page loading and the rendering of every element to the last element. The lower this number is, the better position you are in.
A few rule of thumb figures;
- LCP less than or equal to 2.5 seconds: This is Good
- LCP between 2.5 and 4 seconds: For this Improvement is Required
- LCP greater than 4 seconds: Very Poor
First Input Delay(FID)
This computes the time in milliseconds between the first interaction of the user on a website and the response of the browser to that specific interaction. This is the first impression of your website’s responsiveness.
It can be improved by
- Reducing the impact of third party code
- Making sure that the burden on the main thread is reduced by minimizing its work.
Cumulative Layout Shift(CLS)
This is used in assessing the cumulative score of all unexpected shifts occurring in the layout within the viewport. The goal is to get lower numbers for this. Also note, unlike the first two, this is not measured in seconds.
It can be improved by paying attention to the inclusion of clear size for attributes used in
Also take care not insert elements above content that has already loaded
The entire reason Google introduced Core Web Vitals is to encourage web designers and web masters to keep the focus on the user’s experience. As such the focus should be on enhancing page speed, visibility, and responsiveness of a page to increase the chances of online success.