How to build a business; Meet the customer where they are;
It is imperative to meet the customer “where they are.” There are multiple generations of customers out there, and they all have different ways of making decisions. It is absolutely important to be selective and discerning for the sake of marketing effectiveness.
Some platforms appeal to one demographic while other platforms appeal to an entirely different age or economic or ethnic group. Others are very effective at bridging the gaps and meeting the needs of numerous demographics simultaneously.
Not all platforms are right for every business because every business is trying to reach a different category of people. There are numerous success stories for example; from the early days of the Covid-19 pandemic, when business owners who had never contemplated digital let alone used it, tried digital for the first time and are now actively engaging with new and existing customers to this day.
No matter how wide a net you cast, always understand your customers and tailor your marketing efforts to reach the appropriate demographic. You can learn more about our SEO efforts here.